Fencing

But I discovered that the quality and choice of fence components in US farm stores and catalogs in 1978 was far behind that available to land users overseas. So we imported enough quality fence materials to solve our personal needs. Word spread. We were soon supplying field-proven products nationwide. By the time we stopped to catch our breath Premier had become a business. It's grown steadily ever since. We now employ 40 people.

Premier "lives" by these principles...

  1. Follow the Golden Rule. Treat customers as we wish to be treated.
  2. Describe products and fence systems honestly. No item is perfect for all situations nor for all species. All have weaknesses as well as strengths. Share both with our family of current and potential customers.
  3. Even good products fail when used incorrectly or in the wrong place. So we specify how and when products should & should not be used.
  4. Manufacturers tend to overstate a product's possibilities and ignore its problems. We've learned to be cautious about products until they have been properly tested in the field.
  5. Customize systems and products to suit users' needs. Neither one size nor one system fits everywhere well.
  6. Never stop improving our products and our service. The Japanese have a word for this approach (kaizen) which means "never satisfied".

Has our philosophy succeeded?
A few years ago we stopped at the overseas stand of a major European fence manufacturer with whom we had no previous contact. They already knew of us and observed that "Premier was among the top electric fence firms in the USA." That comment intrigued us, since all that we actually "manufacture" are field-tests, world-wide sourcing, integrity, advice, continuous improvement and service. That our sales and family of customers continue to grow suggests that we are providing good value.