Ethnic Lamb Buying and Preparation Behavior and Preferences

The linked report was prepared under contract between members of the Agribusiness, Food and Consulmer Economics Research Center (AFCERC) and the American Lamb Board.

For the full pdf, click here.

“AFCERC provides analyses, strategic planning, and forecasts of the market conditions impacting domestic and global agricultural, agribusiness, and food industries. Our high-quality, objective, and timely research supports strategic decision-making at all levels of the supply chain from producers to processors, wholesalers, retailers, and consumers. An enhanced emphasis on consumer economics adds depth to our research on the behavioral and social aspects of health, nutrition, and food safety. Through our research endeavors, outreach programs, and industry collaboration, we have become a leading source of knowledge on how food reaches consumers efficiently and contributes to safe and healthy lives. AFCERC is a research and outreach service of Texas AgriLife Research and Extension and resides within the Department of Agricultural Economics at Texas A&M University.”—AFCERC website